It’s a controversial statement to make, but it’s easy to defend: Jack Daniel’s has created the most diverse and well-structured portfolio of whiskey on the market today.

I’ll give you a moment to type and tweet your death threats my way. It’s true, a lot of passionate whiskey lovers in Reddit threads and Facebook groups get easy back slaps for universally panning the good work of Jack Daniel’s Tennessee whiskey. The criticisms leveled at the brand are often founded in creativity or volume; either Jack Daniel’s is too big to be authentic, or its offerings are too boring…