The Jim Beam American Stillhouse, where fans of this bourbon brand travel to in Kentucky to witness the development of this popular whiskey, has a little extra something planned for visitors this holiday season. Over the next week it will be hosting a massive, 3-D holiday display that’s said to be the spirits industry’s first use of 3D projection mapping technology.

Stretched across a nine story, 3-D canvas, the presentation uses what’s described by Beam as “3-D mapping technology, lighting, sound, shadows and animation to showcase the Jim Beam legacy.” What this amounts to projected on the screen against…