Brown-Forman is introducing their first new Bourbon brand in 20 years that is not under the Woodford Reserve or Old Forester blankets. Coopers’ Craft Bourbon celebrates the company’s more than 70 years as the only major distiller that owns its own barrel cooperage.

The name is meant as a tribute to the craft of barrel-making and the importance of wood in creating flavor for Bourbon. Brown-Forman established its own cooperage in 1945 and is currently the only major distillery to build or raise it’s on barrels.

Coopers’ Craft goes through what the company says is a special…