Beam Suntory, looking to capitalize more on the popular of its Jim Beam bourbon brand in overseas markets, has introduced into the global travel retail sector a new expression which is doubled matured to give it greater character in the bottle. Known as Jim Beam Double Oak, it is set to debut in July.
Jim Beam Double Oak, according to Beam Suntory, is an “unblended bourbon whiskey that was aged a second time in a new American white oak cask, following four…